Guides and reports

Free reading for business owners

Practical guides on being discovered by local customers, and what WebScheduler Local offers. Free to download, print and share.

01 Guide

Profile guide

PDF · 19 pages · 0.5 MB

Build a business profile customers choose: photos that work, a description drafted with ChatGPT, your services and brands, then locations, team members, jobs and reviews with Verified Business.

Inside: before you start · profile strength · photos that work · your description with ChatGPT · services · hours and map · brands we carry · Verified Business · locations · team members · jobs · reviews · a launch checklist

02 Guide

Local visibility playbook

PDF · 12 pages · 0.5 MB

How customers find local businesses today, and the practical steps that make a business easier to find, on search, on maps and in AI assistants.

Inside: why this matters now · how local search works · what you own and what you rent · the local visibility loop · a complete profile · local SEO · service and location visibility · the customer journey · a worked example · a 30 day plan

03 Brochure

Verified Business brochure

PDF · 9 pages · 0.3 MB

Paying for visibility, or building a presence people can find? What a Verified profile adds, what we check, and every source behind the numbers.

Inside: when the advert budget runs out · impressions are not sales · start free, get verified · everything Verified adds · built for search, maps and AI · fast, by Google's own measure · every source behind the numbers

04 Forecast

2027 local visibility outlook

PDF · 13 pages · 0.3 MB

Projected benchmarks for beauty and wellness, home services, health and professional practices, and fitness, and what a complete profile is likely to be worth. A forecast, labelled as one.

Inside: five things to know · the growth picture · the research behind it · four segments · the completeness advantage · what customers look for · projected benchmarks · where to focus first · methodology and sources

05 Guide

Hiring guide

PDF · 15 pages · 0.3 MB

Hire well, hire safely: how to write a job post people answer, choose fairly between applicants, check who they are with consent, and make an offer that keeps you on the right side of the law.

Inside: define the role · write a post people answer · fair wording · post it · shortlist · interview · check before you commit · treat CVs like customer records · job scams · offer and onboarding · a one page checklist

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